Choosing the Right Commission Model
One of the most critical decisions you'll make as an iGaming affiliate is choosing your commission model. Each model has distinct advantages and risks, and the best choice depends on your traffic quality, volume, and business goals.
CPA (Cost Per Acquisition)
How it works: You earn a fixed payment for each qualifying player you refer — typically when they register and make their first deposit.
Pros: Immediate, predictable income; lower risk; easier to calculate ROI on advertising spend; good for affiliates just starting out.
Cons: No ongoing income from referred players; may leave money on the table if your players are highly valuable; operators may set strict qualifying criteria.
Typical rates: $20-$200+ depending on the market and operator, with African markets typically ranging from $30-$80.
Revenue Share
How it works: You earn an ongoing percentage of the net revenue generated by your referred players for as long as they remain active.
Pros: Long-term passive income potential; earning grows as player lifetime value increases; aligns your interests with the operator's.
Cons: Income is variable and unpredictable; negative carryover can reduce earnings; takes time to build significant revenue.
Typical rates: 20% to 45% of net revenue.
Hybrid
How it works: A combination of a smaller CPA payment plus an ongoing revenue share percentage.
Pros: Balanced approach with both immediate and long-term income; reduces risk compared to pure revenue share; best of both worlds.
Cons: Both the CPA and revenue share rates are typically lower than standalone deals.
Making Your Decision
Consider your cash flow needs, traffic quality, and long-term goals. Many experienced affiliates negotiate custom hybrid deals that optimize for their specific situation.